At the Executive meeting in the Czech Republic, IFAJ announced the results of the Member Survey, which was conducted online between January and May 2017.
The survey reflects input from 149 agricultural journalists and communicators in 36 countries, and covers a wide range of topics from daily tasks to views on the future of the agricultural media. Among the 25 questions in the survey, the committee that developed the survey also asked for direction that will help IFAJ develop even more programs of value for our members.
Some highlights from the findings:
- The sample is split almost evenly between staff (53%) and freelance (47%) professionals
- 89% have a college or university degree
- 85% report working in print; 65% also report working for web/online media (more than one response was permitted to this question)
- Asked about interests for IFAJ professional development programs, top choices included managing social media, interviewing, headline writing/search engine optimization, and video shooting/editing.
The goal of the report is to provide guilds with a tool to discuss the agricultural journalism and communications profession with partners in media, government and industry.
The survey report includes a summary of key results as well as more detailed data. Some data has been left out of the report to ensure the anonymity of the answers. If you have any questions about the survey, please contact Steve Werblow, Secretary-General.
IFAJ is grateful to the U.S. Grains Council for the funding that enabled us to conduct the survey, and to Dr. Lulu Rodriguez of the University of Illinois in the U.S., who aided in the analysis of the data.
Please click here for the complete survey report. Please feel free to share this with members, sponsors and others who might be interested in the many diverse people represented by our federation.